23P - Pictorial warning on cigarette packets and its role in tobacco cessation: Questionnaire survey among cigarette smokers in Chennai

Date 07 May 2017
Event ELCC 2017
Session Poster Display Session
Topics Aetiology, epidemiology, screening and prevention
Thoracic malignancies
Basic Scientific Principles
Presenter Clement Joy Kingsly Francis
Citation Annals of Oncology (2017) 28 (suppl_2): ii6-ii8. 10.1093/annonc/mdx087
Authors C.J.K. Francis
  • Finance / Social Worker, Nestle India Limited, 120011 - Gurgaon/IN



Warning labels on cigarette packages are meant to communicate such smoking-associated risks. The study is designed to find out the effectiveness of pictorial warnings present on cigarette packets in India for tobacco cessation among cigarette smokers.


A questionnaire was distributed to 800 current smokers attending an outpatient department of a college. Statistical analysis was done to find association between socioeconomic status and effectiveness of pictures to quit cigarette smoking.


48% smokers perceive text warning is an efficient method to create awareness. 56% emphasized the importance of pictorial warning and greater area to be covered. 43% felt that warning on cigarette packets helped them to quit smoking.


Though pictorial warning is an effective method to improve the awareness among smokers on the ill effects of smoking, the size, area covered and the position of the picture on cigarette packets needs to be reviewed to improve the quit rate.

Clinical trial identification


Legal entity responsible for the study



C.J.K. Francis


Nestle India Limited